As an real estate agent, you have big dreams. You want your entire market to know your services are available to everyone who wants to buy or sell a home. Sometimes you want success so badly that you spend huge sums of money trying to attract the whole city to you, only to find that you’ve overspent your budgets without adding any new customers. To be the most effective you need to determine who your target market is. We need a strategic marketing plan and to identify who is our target market.

Attempting to reach everybody is not only inefficient, it’s also very expensive. Nobody can afford to target everybody.

Imagine if you understood exactly what your client wanted and needed. Think about how easy it would be to develop tools and resources to address their specific needs, fears, hopes and dreams. You would become not only their trusted adviser but also the authority in a specific area. This is gold!!

That’s why it’s important to narrowly define your target customer, and focus your marketing dollars on the market that is more likely to buy from you than other markets. You can clearly define your target market by taking a look at your current customer base, figure out where you have been successful, evaluate why they bought from you, and group them based on similar interests.

On my Podcast Getting Clear on Who You Serve, I have some helpful hints to help you sort this out. You have to get clear on who you want to serve. Once you do everything else will become much easier. You will know where to spend you money and your time to attract the clients you want. There are also links to some cheat sheets to brainstorm ideas about who you want to work with and how you can reach them.

Don’t be afraid to get specific! Go listen to my podcast or, here’s a worksheet to help you determine where you might start. >>Get cheat sheet here<<

To make big strides in out business we need to take a series of small steps. Start to map out your strategy today by developing your strategic marketing plan and start, by identifying your target market. Figure out who you want to work with. Who is your target?