Ever feel like you’re running and getting nowhere like a hamster on a wheel? The most challenging part of selling real estate, or any sales career for that matter, is keeping your lead funnel full. In a perfect world while you are working with your current clients, there would be a process in place attracting new clients to you.

I used to feel like I was out of business after the closing of a transaction because I would be out of clients and need to start pounding the pavement again to find one. It can be so hard to stay motivated to “start over” after each and every sale. Then I figured out the secret solution.

The trick is to have a way to attract the people who are not yet ready to buy before your competition does by giving them something they want. I learned that my best and most favorite clients want information. They are learners. They want to research before they buy. They want checklists and information so that is what I provided. This is my tribe, the people I best fit with.

Check out my podcast #86 where I talk about Choosing Who You Serve, I have some cheat sheets to help you decide who you want as your target market and also how to attract them to you.

Once you figure out who you like to work with it gets easier to narrow down your marketing to find them.  I would love to brainstorm this with you. Set up your free 30 minute strategy session with me here and we can get you off the hamster wheel!